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Lotto partners with Ace Turtle to accelerate omnichannel presence in India

March 24, 2019

To consolidate its presence in India’s growing athleisure market, global sportswear brand, Lotto, will leverage Ace Turtle’s omnichannel technology platform to ramp up its digital presence in India, while expanding its physical presence through exclusive stores. In India, Lotto has an exclusive license agreement with SSIPL Lifestyle. Speaking on this, Amit Pahuja, brand head, Lotto said “The athleisure market is poised to grow by 15% to 20% year-on-year in India. Seeing the immense scope in the category going ahead, Lotto aims to scale its omnichannel presence to expand its reach to customers who do not have access to our physical stores. With customers increasingly switching between various sales channels (offline and online), it only makes sense for brands to adopt a robust omnichannel strategy. This will go a long way in increasing the reach of the brand and in building a strong customer base. Our omnichannel platform plays a pivotal role in helping brands build a truly omnichannel presence.We are excited to partner with Lotto, who have witnessed tremendous growth over the last few years.”