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Tickled Media to expand into e-commerce

February 25, 2019
The venture, which currently operates “theAsianParent” and “theIndusParent” online platforms- which are the largest parenting website platforms in Asia, will launch its e-commerce venture with a focus on Asian mothers this year.

When asked for details about the upcoming e-commerce venture, Ms Mahtani, CEO of Tickled Media, said: “If you put two and two together, you can look at Babytree or some of our biggest comparable companies in the world and see what they do with content communities and commerce. And you can have a guess on what we’re planning.”

Moving into e-commerce will complete the ‘loop’ with theAsianparent’s existing online community offerings. The portal already offers professional and user-generated content and claims to have close to 14 million monthly active users. “The last part is commerce, where the community then chooses to buy from you as well,” Ms Mahtani said. She hopes that the new venture will partner with e-commerce giants like Shopee and Lazada in the future.