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Sportswear brand FILA partners with Ace Turtle to strengthen presence in India

February 14, 2019

Ace Turtle’s enterprise ready technology will play a critical role in accelerating FILA’s aim towards building a unified brand experience for its customers across multiple channels. To date, Ace Turtle has partnered with more than 50 fashion and lifestyle brands in their omnichannel journey. In India, FILA has an exclusive license agreement with Cravatex, the global Retail, Brand Licensing, Distribution and Sourcing company with a spanning presence across India, UK, Europe, North Africa and Middle East.

Speaking on their association with Ace Turtle, Rakesh Singh Kathayat, Chief Operating Officer at Cravatex commented, “While, we have managed to achieve that objective, engaging with our customers across the country consistently through the channel of their preference is something we are currently focusing on. Partnering with leading omnichannel enablers such as Ace Turtle is a step towards that effort to showcase the omnichannel strength of our brand and seamlessly connect with our customers.”.

Speaking on this partnership, Nitin Chhabra, CEO, Ace Turtle said “By 2020, sportswear segment is expected to grow at an annual growth rate of 12 percent with sales expected to reach $8 billion. Having a well-orchestrated omnichannel strategy will play a critical role in accelerating the growth of leading brands in this segment in India.”.

He said FILA, over the past few years has witnessed tremendous response from Indian consumer looking for highly sophisticated and premium sportswear collections.