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The case for personalization and our investment in Hansel

14 August 2018

When I first met Varun, the co-founder at Hansel, his opening line was: “At any time, there are over a thousand versions of the Facebook experience running simultaneously, dynamically personalized to user groups segmented in real time.” This made perfect sense. After all, Facebook is a personalization company at its core — from the news feed to […]

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How Blockchain enables mass collaboration

10 August 2018

The increase in attention towards blockchain in the past year has been largely driven by speculation around ICOs. At Vertex Ventures, we are thesis-driven investor so we won’t play the speculation game, but we are optimistic about the disruptive nature of blockchain and its vast array of possible applications. My interest in the technology has […]

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